Too many of us get so involved in the apparent SEO tactics when optimising websites that we forget to take into account the underlying factors that have a considerable impact on the ranking of the website.
The professional lawn and landscape marketplace continues to be the fastest-growing segment of the dynamic green industry. A $52 billion industry comprised of more than 90,000 businesses, the diverse contractor market provides a range of integral services from design, installation, renovation, mowing maintenance and irrigation to lawn and tree care services. The ensuing landscapes contribute to the economic, environmental and lifestyle benefits for customers nationwide. As the leading monthly trade publication serving the professional landscape contracting industry, Lawn & Landscape is the industry’s number one source for business management information and industry research.
One of the biggest misperceptions is that SEO is expensive, and it’s driven by the fact that some agencies have higher-level packages that cost tens of thousands of dollars per month.
Yes, SEO can be expensive for hyper-competitive, national-scale businesses, but that doesn’t mean it’s unaffordable for the average business owner.
In fact, there are dozens of simple strategies you can execute yourself, for free, to better optimize your site for search engines.