I’m a great believer in the “rule of three.” It’s a writing principle that proposes that things which come in threes are funnier, more satisfying, or more effective than two, four, or some other number of things. Now, if you doubt the primal power of this principle, then watch The Holy Hand Grenade of Antioch scene in Monty Python and the Holy Grail. So, I was struck recently when three – no more, no less – numbers that have shaped my understanding of YouTube video marketing suddenly “exploded” – blowing my assumptions about this video platform to tiny bits.
In the last 10 years, the digital landscape has changed significantly. People are phasing out desktop and laptop computers to search the web and interact with content. Instead, they are picking up their mobile phones and tablets. What’s more, digital technology is cheaper today than it’s ever been before; there are virtually no boundaries on how, when and where people can interact with content.
Advances in professional video production equipment and in smartphone technology, as well as the ease of use of video platforms, enable entrepreneurs to be experts in video marketing. Video marketing statistics show that nowadays, it is essential for entrepreneurs to be experts in this field: 78% of people watch videos online every week, and 55% watch videos online every day. Therefore, video marketing offers entrepreneurs a big opportunity to reach their audience.
Hubspot posted some recent statistics and predictions that should get small business marketers excited about using videos for small business marketing. For instance, videos will account for almost three-quarters of internet use in 2017. By 2019, video traffic will increase to about 80 percent of all internet traffic. This is certainly the right time for smaller companies to gain a competitive edge by concentrating on video making and video marketing ideas. Otherwise, they might find themselves losing customers to companies that do invest in videos.
Live video marketing has become a sensational trend in the online marketing community. Thanks to the introduction of Facebook Live and a number of competing social mediums, brands are working harder than ever to bring valuable, interesting live videos to their customers.