Online video is being viewed with increasing frequency throughout the world. By 2020 more than 80% of all consumer Internet traffic will come from online videos, according to Cisco. With linear TV declining at 10% per year, the entire TV advertising market—$200 billion per year—will soon be programmatic. Therefore, marketers should be perfecting how they run programmatic video ads now…. before it is too late.
Video content has become a powerful medium to market the product or service. Millenials love video content because they want to consume content on the move. Companies and brands across all industries realize this and are tapping the video to drive traffic to their website.
Like it or not, video has taken over when it comes to marketing online. Right now, according to a survey my company conducted, at least 60% of consumers are watching branded videos on social media daily. In fact, 76.5% of professional marketers and SMB owners have found that using video has had a direct impact on their bottom lines.
Why choose video to promote your small business? Because a whopping 98 percent of users say they have watched an explainer video to learn more about a product or service, according to a 2016 video marketing survey by Wyzowl. Of these, 74 percent said they subsequently bought it. A new infographic by Filmora Wondersahare provides social video marketing tips for small businesses so they can use it more effectively in order to achieve these types of conversions.
Video is one of the up-and-coming ways to take advantage of online marketing. Effective Facebook videos can boost engagement with your audience and drive more traffic to your website.
However, you can’t just toss up any old video and have it work for your audience. Instead, you need to carefully think about how you use Facebook videos in your social media marketing.
In this blog post, I want to look at the thorny issue of budgeting in video marketing. This is often something we get asked about and keeping a handle on the growing demands of running developed video content campaigns across multiple platforms, is something that requires a lot of careful planning and often some difficult decision making.