By 2022, online videos will make up more than 82% of all consumer internet traffic. That’s a notable number, but what it says is that video is the future of online marketing. We live in a fast-paced world where people want to be entertained, share, and learn more than ever before, with video, it’s possible.
Want to use video marketing more effectively? Looking for a proven video strategy?
To explore how to develop an effective video marketing strategy, I interview Ben Amos on the Social Media Marketing Podcast.
Ben is a video marketing expert and host of the Engage Video Marketing Podcast. He coaches video marketers and video producers and his course is called the Online Video Strategy Blueprint.
Let me ask you something. When was the last time you clicked on a static banner ad while browsing your favorite website? What about an AdWords ad that was displayed during your last Google search? I’m sure it’s been a while.
Video marketing can be intimidating. Not only do you need to be able to create professional-grade content, but you also need to distribute this content effectively throughout your audience. If you aren’t able to capitalize on your video, it can be wasted money — but without video marketing, you can’t catch up to the competition. How can you make sure your first video marketing campaign is a success?
We are hardwired to judge a book by its cover, despite what our parents may have taught us. When it comes to attracting new clients, this is a wonderful truth that very few advisers leverage. In fact, most advisers are marketing their “book” (themselves) without a cover.
There’s a myriad of online marketing strategists writing tons of tips on their blogs to help entrepreneurs get a bang for their bucks from digital media — while simultaneously using those strategies to get their message to you. So, what strategy do these mentors themselves follow to reach their prospects and promote their services?