By 2022, online videos will make up more than 82% of all consumer internet traffic. That’s a notable number, but what it says is that video is the future of online marketing. We live in a fast-paced world where people want to be entertained, share, and learn more than ever before, with video, it’s possible.
Let me ask you something. When was the last time you clicked on a static banner ad while browsing your favorite website? What about an AdWords ad that was displayed during your last Google search? I’m sure it’s been a while.
We are hardwired to judge a book by its cover, despite what our parents may have taught us. When it comes to attracting new clients, this is a wonderful truth that very few advisers leverage. In fact, most advisers are marketing their “book” (themselves) without a cover.
There’s a myriad of online marketing strategists writing tons of tips on their blogs to help entrepreneurs get a bang for their bucks from digital media — while simultaneously using those strategies to get their message to you. So, what strategy do these mentors themselves follow to reach their prospects and promote their services?
According to CISCO to networking index, video is already making up about 64 percent of all internet traffic and this is projected to account for a staggering 80+ percent of all traffic by the year 2020. This is enormous as it accounts for four-fifths of the global traffic!
If you are in the digital marketing field, then the right time to invest in video content is now.
Facebook recently announced updates to the News Feed that have publishers and brands concerned, and with good reason. The implications of these changes are particularly important for video (and we love video here at Brightcove!). Video continues to be an important pillar for Facebook — the “video first” strategy emphasized in earnings and the recent launch of Facebook Watch make that clear — but the recent changes to News Feed indicate that Facebook might still be trying to figure out exactly how video best works into its overall strategy. Read on to see what Facebook did, what it means for you, and how you can succeed with Facebook video.