Online video is being viewed with increasing frequency throughout the world. By 2020 more than 80% of all consumer Internet traffic will come from online videos, according to Cisco. With linear TV declining at 10% per year, the entire TV advertising market—$200 billion per year—will soon be programmatic. Therefore, marketers should be perfecting how they run programmatic video ads now…. before it is too late.
One of the hottest ways to share your message is video marketing. When done right, video can be engaging, and draw people to your website or business. Unfortunately, it can also be all too easy to make video marketing mistakes that can harm your campaign before you even get it off the ground.
As you get ready to start your online marketing strategy, here are seven mistakes to avoid.
Advances in professional video production equipment and in smartphone technology, as well as the ease of use of video platforms, enable entrepreneurs to be experts in video marketing. Video marketing statistics show that nowadays, it is essential for entrepreneurs to be experts in this field: 78% of people watch videos online every week, and 55% watch videos online every day. Therefore, video marketing offers entrepreneurs a big opportunity to reach their audience.