While 2015 was an exciting year for social media marketers, 2016 promises a host of changes and opportunities. All we need to do is leverage them to improve our social media marketing strategy.” Here are three social media efforts you should consider utilizing in 2016 to better connect with your audiences and create a greater impact.
Did you know that Skype has a share button? We didn’t either until a reader asked us for a tutorial on how to add the Skype share button in WordPress. Skype is one of the most popular communication apps in the world. In this article, we will show you how to easily add a Skype share button in WordPress. First thing you need to do is install and activate Skype share plugin (see our beginner’s guide on how to install a WordPress plugin).
An engaged audience is what fuels likes, shares, leads, and sales from your social media marketing. Finding creative ways to keep your followers responding to your content is what yields positive returns for your business and fosters a community of loyal fans to your brand . It is the essence of your social strategy and requires attention to ensuring your marketing is indeed effective and producing results
Have you wondered how to get people to know of your blog or website existence, so when you write a post or an article you actually get visitors to your site?
If you don’t have squillions to spend on Google Adwords, magazine or newspaper ads, yellow pages or you don’t know anyone to affiliate with to send an email out to the millions of people on their lists inviting them to your site, then this may be the answer.
- What does it cost? Zip!
- How much work does it take? Zip!
- How much marketing expertise do you need? Zip!
- How many hours do you need to set it up and keep tweaking? Zip!
- What else do you need to know that ‘they’ don’t tell you to make it work? Zip?
All you need is a WordPress site, watch this video and add the ping urls to the Update Services in the Writing Settings, and Save. From now on every time you publish a post on your blog it ‘pings’ out and ‘indexes’ in the search engines.
If you like this, have additional advice to add to this, or have a question, please leave a comment below. And send it out to FaceBook or Twitter by clicking on the Sharing Icons below
News Agencies Are Dead?
You can’t buy your favourite magazine in store like this…you will pick it up online and this really is extraordinary!
Imagine flicking through your favourite magazine and being able to listen to interviews, scroll through an album of photos accompanying an article, see a video demo of products being advertised (of course you choose whether you want to see it or not), share an article that captures your attention on FaceBook or Twitter, play a game (a step up from filling in a crossword or soduku puzzle).
Check Out This Issue of Sports Illustrated…even if you are not a sports fan!
I promise, you will be amazed at the stunning new way this magazine is delivered, and get a look how you can get magazines in the future (like this year). Watch this video then comment below on what you think about having your favourite mags delivered like this.
Lessons From The Age Of the Telegram
Social Media is today to email what the telephone was to the telegraph was to letters – a faster way to communicate with more people in a shorter space of time. But back then SPAM was a brand of awful tasting salted meat!
Telegrams were expensive to send compared to letters and the sender paid for every word. Consequently messages were short, to the point and conveyed a single idea as precisely as possible.
They a ‘call to action’ for the recipient, like Peter Sellers the actor who, while working in his study upstairs sent a telegram to his wife in the kitchen just downstairs:
COULD YOU PLEASE BRING ME A CUP OF COFFEE?
Superfluous word such as a, an, the, you, do it, etc were trimmed so that the essence of the message was conveyed with the minimum of words. Now doesn’t that sound like Twitter? The disadvantage of Twitter is that it is free and so much rubbish is tweeted. Used well it can convey a simple message or call to action succinctly but this may be more difficult than it seems. Mark Twain, and American writer summed up the difficulty when he receive a telegram from a publisher:
NEED 2-PAGE SHORT STORY TWO DAYS
NO CAN DO 2 PAGES TWO DAYS.
CAN DO 30 PAGES 2 DAYS.
NEED 30 DAYS TO DO 2 PAGES.
Newspapers were one of the biggest uses of telegram services and to save money they would often combine words or invent new words (lk txt msgs 2day J). A famous example from British newspapers where the word ‘no‘ was put in front of other words as ‘un‘ turning the two words ‘no money‘ into the single word ‘unmoney‘. A message from an editor to a journalist:
Received the reply:
UNNEWS. GOOD NEWS.
To which the editor telegrammed the response:
The famous author Rudyard Kipling was reportedly paid 50p per word calculating the earning from his writing. A group of students sent him 50p and asked for a word. He telegrammed back:
The shortest telegram sent was by Oscar Wilde, while living in Paris, to his publisher in Britain, enquiring on progress with a book he had written. His telegram read:
to which the publisher replied:
You can have a lot of fun with Social Media, and deliver memorable messages, evoking the curiosity in your readers, and inspiring them to action.
Both Mark Twain and Sir Arthur Conan Doyle apparently sent very similar telegrams to a number of prominent men, all of whom hurriedly packed their bags and left town immediately.
Their mischievous message?
FLEE AT ONCE — ALL IS DISCOVERED
Twitter places a limit of 140 characters on messages you can send. When composing your tweets, imagine you were required to pay $1 per character. What messages would you tweet?
P.S. If you really want to experience the nostalgia of the telegram (or for those born pre-1980’s experience the telegram for the first time) you can send one via the internet! Yes, it is true!
Check it out and send a telegram to your clients. It will be unique and memorable because chances are they will not have received a telegram in years if ever at all.
You can send an authentic looking telegram at Telegram Stop.