Why doesn’t anyone want to buy Twitter? After the company’s board met on Thursday, it told CNBC that there were “no bids on the table” and that instead it was exploring cost cuts – an announcement that drove another sell-off in the stock and pushed it down 6%, as shareholders who had hoped to see a September swoop from a tech or media company were disappointed.
Most of us have grown so accustomed to social media being a part of our lives that it seems strange to think about it as a “new” phenomenon — but it is. In less than 10 years, a handful of niche sites catering to small populations have turned into dozens of apps and platforms that connect the majority of the world’s population.
By default, if you’re broadcasting using Facebook Live, you’re doing so publicly for anyone to see. At least until now.
On Thursday, Facebook quietly added a new option for some broadcasters to restrict who can tune into a Live broadcast, which the company announced in a blog post published on its developer site.
The audience restrictions option is only available only to people who post their Live streams to Facebook using the social network’s API (application programming interface), e.g., media companies, professional creators and brands using software to send the stream that’s shot using fancy cameras or game- and screen-casting tools, a Facebook spokesperson confirmed.
Five years ago, social customer service was barely a blip on anyone’s radar. Only 10% of organizations where using social channels for customer service. This small pool included risk-takers with a tolerance for potential failure – companies like Comcast.
When Comcast established @ComcastCares in March 2008, it was (for lack of a better term) a pretty damn big deal. The global media and tech company was using Twitter to provide customer service at a time when many other brands didn’t even know the meaning of a tweet. Comcast was widely celebrated for the company’s innovative use of social media. And they deserved it.
Twitter is an amazing platform to not only build community and brand awareness, but also to generate leads and increase sales. Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform.
You can’t just hop on Twitter and start spamming URLs to your website, blog or sales page. Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer.
An engaged audience is what fuels likes, shares, leads, and sales from your social media marketing. Finding creative ways to keep your followers responding to your content is what yields positive returns for your business and fosters a community of loyal fans to your brand . It is the essence of your social strategy and requires attention to ensuring your marketing is indeed effective and producing results