In the last few decades, we’ve seen numerous professions blossom. We have iOS and Android developers today, whereas, 15 years ago, we couldn’t even imagine that they would exist. We have seen teams building companies while destroying archaic strategies. We have freelancers, working while traveling. We have companies that only employ 4-5 people. We have startups and new projects that don’t even have a physical office. And we also have Solopreneurs.
Conventional wisdom says that companies should respond to everyone on social media. When people take the time to compliment a company, they want to be acknowledged; when they have a complaint, they want empathy and a resolution; and when they have a question, they just want the answer.
There are many layers to a successful marketing plan, and social media is no longer one that can be ignored, especially when marketing for financial advisors.
Networking and connecting with investors, influencers and partners is how new leads are made. But it can be difficult. Connecting with high-profile and influential people through phone calls and emails almost never works. They don’t have time to personally answer every inquiry.
The more information you pour into the online world, the more at risk you are to spilling information that may put you in attackers’ sights. Social media can transform a wonderful tool into something more sinister simply by oversharing too much.
We’re in an interesting time, to say the least, for social media marketing.
Today, for most large brands, small businesses and creators, it’s hard to stand out from the digital noise on social media without investing large sums of money into advertising and content that includes investing in resources (people) for graphic design and video production.
The evolution of social media and technology has completely reshaped marketing. Today, data is plentiful and insights are easy to gather, allowing social media savvy marketers to drive tremendous results.
Social media allows you to build a loyal following and share your message in a unique way, resulting in generating sales and ultimately building a successful business. It’s quickly becoming one of the most effective forms of online marketing. Here are five tips to helps you use social media to drive more sales for your business.