Thousands of years ago, clans gathered around fires to share their day’s experiences and to tell stories that established group norms and shaped social organization. Today, the fire’s embers have been replaced by the glow of internet-connected devices, but the communal exchange of stories and perspectives remains a fundamental force in social development.
Facebook has been in serious trouble since the Cambridge Analytica scandal. Is this the end? Here are five social media marketing tips for a post-Facebook era.
Your business thrives on social media marketing. In 2018, social network ad spending in the United States is projected to hit $26 billion. Over the next five years, social network spending is expected to go up 18.5%.
But does that future include Facebook anymore? Facebook has been in serious trouble since the Cambridge Analytica scandal earlier this year. Could this be the end of Facebook?
For those who don’t have a lot of experience with social media, getting started can feel pretty overwhelming. Especially when there are so many people out there doing it so well.
Even after you’ve begun to gain some traction, you can have moments of mind-boggle. We’ve managed to grow our agency’s following on Facebook to over 37,000, yet I still look at amazing Pinterest graphics and cool interactive Facebook posts from other businesses sometimes and feel like we still have much to learn.
Social Media is the next ‘Big Thing’ for marketers and a very powerful gateway for connecting with millions of new people. While 10 years ago we questioned the influence and prominence of social media, today it is integrated with our daily lives and no longer optional. Even experienced marketing executives struggle with choice overload because each platform is unique and requires its own strategy. Businesses must develop a plan and test which mediums their existing and new customers engage are on for future growth.
The world of social media marketing has changed drastically over the last couple of years, and it will continue to change. This makes staying ahead of the digital curve a critical factor in the success of businesses around the world. Understanding how to take advantage of new features social media platforms continually roll out is key and to do that, marketers have to be perpetually looking forward.
Social media is deeply rooted in the business sector soon after its boom in early 2000.
Since its inception, social media websites have been used by people and are meant for people. But as a matter of fact, every media that has a large viewership will eventually transform into an opportunistic marketing medium for businesses.