Having a social media presence is extremely beneficial to your business. This has been proven through many successful campaigns, run by some of the biggest companies in the world. However, a social media presence is just as important for a smaller business. Your social media outlets can be used as a customer service platform, to grow your customer base, or to build customer loyalty. In this guide we introduce you to a range of proven strategies for social media success, allowing you to choose the one which suits you best.
There’s no shortage of horror stories over social media costing people their jobs. But if you’re smart about it, it can become a powerful tool for boosting your career, or even leading you to a new one.
LinkedIn, Twitter, Instagram and other apps are all useful for networking, finding like-minded people and gaining better insight into audiences.
Deepening ties between organic search, social, and content-related traffic drivers makes it increasingly important to coordinate efforts among channels. Basically, you’re not likely to sustain good social traffic without some good search and content practices, and vice-versa.
In this article we’ll go over some insights you can gather from search and content efforts that will amp up your organic reach on social.