Having a social media presence is extremely beneficial to your business. This has been proven through many successful campaigns, run by some of the biggest companies in the world. However, a social media presence is just as important for a smaller business. Your social media outlets can be used as a customer service platform, to grow your customer base, or to build customer loyalty. In this guide we introduce you to a range of proven strategies for social media success, allowing you to choose the one which suits you best.
Studies show that there will be over 2.6 billion social media users by 2018. With an estimated global population of 7.5 billion people, that’s almost 35 per cent of the world’s population using social media.