If your business is to have any hope of competing with the established players in your market, you will need to develop an effective marketing strategy. Good marketing is about much more than simply throwing money at the problem; you need to think about how you can most efficiently use whatever budget you have to reach the widest audience possible.
If you want to grow your business in 2018, you’ll need the best tips, tools and trends to get you there. There is no shortage of possible options for everything from managing your employees to improving your website. Members of the online small business community have these suggestions.
Is SEO worth your investment? There are two ways to answer that question: What are incremental increases in search positions worth to your business? And what are the cost alternatives if you don’t do SEO?
Let’s dive into both answers. (Warning: There are lots of numbers, percentages and dollar signs coming your way. Get ready!)
Millennials have overtaken boomers as America’s largest generation. They now number 75.4 million, compared to boomers’ 74.9 million.
What does this mean to you if you’re a boomer (like me) or a Gen Xer and you run a small business?
It means that you may need to rethink and adapt the way your take your products to market. You’ll want to accommodate the cosmic shift in how people in their 20s and 30s want to interact with your brand, your products and your services.
It’s important to take a look at where your small business stands as the year comes to a close. These small business year end tips can help you to make sure your small business is in good shape financially as you head into the new year.
The challenges in a small business’ early stages can be overwhelming. Startup funding, developing a business plan, bringing in talent and creating a winning marketing and sales formula are just a few of the significant hurdles. For owners who get past those first steps, they may start to wonder, “What’s next?”