Millennials have overtaken boomers as America’s largest generation. They now number 75.4 million, compared to boomers’ 74.9 million.
What does this mean to you if you’re a boomer (like me) or a Gen Xer and you run a small business?
It means that you may need to rethink and adapt the way your take your products to market. You’ll want to accommodate the cosmic shift in how people in their 20s and 30s want to interact with your brand, your products and your services.