The world of SEO isn’t exactly an easy one. It involves some rather complex concepts, depends heavily on Google’s 200-plus ranking factors (which aren’t always crystal clear) and requires a constant effort on your part that can last for years and years.
Learn how a computer is able to generate content using the latest advances in natural language generation, plus some guidelines to keep your content useful.
Rand Fishkin shocked us all on November 13 onstage at SMX East in NYC. I heard audible gasps at some slides – the anxiety climbing up our throats as he made his undeniable argument. Google is no longer “everyone’s search engine,” Fishkin asserted. They’re now “everyone’s competitor.”
Boosting the visibility of your business and generating more sales isn’t just about creating a website.
Considering how much the internet can become a sales outlet for a business, more entrepreneurs are open to establishing an online presence, typically through a website.
Crawl budget is a vital SEO concept that often gets overlooked. There are so many tasks and issues an SEO expert has to keep in mind that it’s often put on the back burner. In short, crawl budget can, and should, be optimized.
Important changes are happening at Google and, in a world where marketing and algorithms intersect, those changes are largely happening under the radar.
The future of search looks like it will have considerably less search in it, and this isn’t just about the end of the 10 blue links, but about much more fundamental changes.