The SEO landscape is very dynamic. Sure, some things stay the same: put relevant keywords in your titles, make it a priority to optimize for mobile users, etc.
But other things continue changing in a never-ending spiral. This year, Google, along with other huge platforms, is trying more and more to be the end destination of their users’ journeys.
This, more than anything, defines major SEO trends for 2020, since now we need to find the best ways to stay effective within the framework created by Google.