The year is almost at an end and with the dawn of a new one comes the prospect of Google’s raft of SEO changes that the company is ushering for 2019. Knowing what lies ahead is crucial if you’re in a cutthroat online business heavily reliant on SEO success and to help you out this regard, here is a compilation of 5 trends that Google will roll out for the new year:
Did you know the concept of search engine optimization is more than 20 years old Twenty. Years. Old.
It’s as old as late ‘90s relics like the Spice Girls, Tamagotchi, “Buffy the Vampire Slayer”, the final season of “Seinfeld”, and “Titanic”. Most of that stuff seems pretty dated now.
SEO has gone through extensive evolutionary changes over the years, and continues to do so every day.
While most traditional marketing tactics (for the most part) still hold true in digital marketing today, SEO changes have quite drastically changed the landscape.
What is Search Engine Optimization (SEO)?
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
Great Content encourages people to link to your pages and shows Google™ your pages are interesting and authoritative. This leads to search engine success because Google™ wants to show interesting and authoritative pages in its search results. It’s that simple!
Check our SEO Explained in Pictures page for a quick, simple overview. It’s guaranteed to help you understand SEO.
Keyword grouping has been around since the early days of SEO.
All seasoned SEO pros remember the days when they used good old Excel sheets to group relevant keywords into clusters.
These groups give your website a more categorized look and help SEO specialist to optimize the website for best performance.