Search engine optimization is almost always an afterthought for businesses when re-designing a website. Tasks like reviewing mockups, organizing content, getting photography done and completing the hundreds of other tasks necessary to make a website come alive are enough to deal with on their own.
When it comes to URL structure and SEO, there can be a lot of confusion and debate. To help, Brian Dean, Founder of Backlinko and I, CEO of Ignite Visibility, compiled tips drawn from commonly shared wisdom and accepted advice.
From URL length to keyword usage to canonical issues to folders to status codes, it’s all listed in this infographic. We hope you enjoy this resource.