The year is almost at an end and with the dawn of a new one comes the prospect of Google’s raft of SEO changes that the company is ushering for 2019. Knowing what lies ahead is crucial if you’re in a cutthroat online business heavily reliant on SEO success and to help you out this regard, here is a compilation of 5 trends that Google will roll out for the new year:
The job of an SEO has certainly evolved over time due to Google cracking down on spam techniques, the rise of mobile, changes in the SERPs and so on. But what does an SEO really do these days, and how has this role changed over the years?
A look into the past and present
On-page optimization: When performing on-page optimization in the old days, SEOs would map two to five keywords per URL and optimize the page elements (title, meta description, headings, body content and so on) for these keywords.