Just yesterday, we all woke up to the news that Verizon had bought Yahoo for $4.83 billion. With this new purchase and its acquisition of AOL in 2015, Verizon has just thrown its hat in the ring to become a “top global mobile media company.” And it certainly looks like Verizon on its way – according to internal metrics, Yahoo has more than 1 billion monthly active users and 600 million monthly active mobile users.
As the paid search space increases in ‘top-heaviness’, as organic results get pushed further off the first SERP, as the Knowledge Graph scrapes more and more publisher content and continues to make it pointless to click through to a website, and as our longstanding feelings of unfairness over Google’s monopoly and tax balance become more acute, now more than ever we feel there should be another, viable search engine alternative.
There was a point not that long ago when you could easily divide people between those that used Google, Yahoo, Ask Jeeves and AltaVista. Now it’s got to the point where if you’re not using Google, you’re not really using the internet properly.
Columnist Thomas Stern discusses five essential components of local optimization that increase online exposure and drive offline traffic to brick-and-mortar stores.
As device connectivity expands and mobile integration becomes more prevalent, local SEO is gaining importance for brands seeking to obtain digital visibility and acquire customers. Millions of new devices such as phones, wearable tech and integrated mobile devices are connecting each day — and changing how users search and discover.
Have you wondered how to get people to know of your blog or website existence, so when you write a post or an article you actually get visitors to your site?
If you don’t have squillions to spend on Google Adwords, magazine or newspaper ads, yellow pages or you don’t know anyone to affiliate with to send an email out to the millions of people on their lists inviting them to your site, then this may be the answer.
- What does it cost? Zip!
- How much work does it take? Zip!
- How much marketing expertise do you need? Zip!
- How many hours do you need to set it up and keep tweaking? Zip!
- What else do you need to know that ‘they’ don’t tell you to make it work? Zip?
All you need is a WordPress site, watch this video and add the ping urls to the Update Services in the Writing Settings, and Save. From now on every time you publish a post on your blog it ‘pings’ out and ‘indexes’ in the search engines.
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