There are all sorts of ways to make money from a blog or website. You could sell ads, write sponsored content or work with content partners. You could create an online shop or use affiliate links to send your readers to someone else’s online shop. You could even create a subscription model, where readers need to pay to view your content.
“What do we need to do to optimize our site?”
It’s a question every search engine optimization specialist (SEO) faces but one that doesn’t have a simple answer. After all, has there ever been a site that simply needs one thing?
As a CMO, you more than likely cringe when you hear the term “SEO” (search engine optimization), because let’s face it — it’s not the most pleasant marketing tactic to plan, strategize and execute.
Website design and organic search performance are intrinsically linked, which is to say that design has an observable effect on a website’s ability to rank well for relevant terms. This can become problematic for companies with isolated teams, where design and marketing don’t work closely together, or in cases where marketing is only brought onto a project after a site has already been launched. Sites designed without SEO in mind can cause ranking issues down the line.
We’re living in an increasingly visual world. And in this world, the value of image optimization can’t be overlooked. Images make your webpages more appealing. More likely than not, there’s an image on every page of your website. Without the proper optimization, however, you’re wasting a valuable SEO asset. Plus, the larger the file size, the longer it takes your page to load, and the higher your bounce rate will be.
As an online marketing and SEO sleuth, I’m acutely interested in tools that I can use during the keyword research and optimization phases of my work. However, I’ll be the first to admit that, while traffic is great, it’s useless if you lack a converting offer. Clearly, there’s more to life than free organic search traffic, but it’s certainly something that online marketers like myself salivate over.