The world of SEO isn’t exactly an easy one. It involves some rather complex concepts, depends heavily on Google’s 200-plus ranking factors (which aren’t always crystal clear) and requires a constant effort on your part that can last for years and years.
So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do you need to write that post? What steps do you need to take? You can use this blog post checklist to make sure you’ve got all the bases covered. And with the improved publishing flow in our Yoast SEO 14.4 release, this becomes even easier. Let’s have a look!
You might have heard that blogging is the new face of online marketing. All the online agencies whether they deliver services online or not are using blogs to gain customer trust and immense clientele. But you are seeing the half face of blogging.
The other side is guest posting, and that is indispensable if you need a boom in the growth of your online audience. No matter how creative marketing tactics you have, if you are not paying attention to guest blogging or posting then things can get complex.
Dwell time is one of those metrics that gets referenced a lot in articles, on social media, and in conference presentations.
Sadly, though, it remains greatly misunderstood by some in the SEO community.
What is dwell time? Do search engines really use it? Is it a ranking factor? And, if so, how can you impact it?
What is Search Engine Optimization (SEO)?
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
SEO is the art and science of creating web pages appealing to search engines such as Google, Bing, and others. SEO works as an intermediary between pages and search engines. It looks for the ways to affect the search engine, and move forward the page to make it more attractive. Implementing keywords and keyword phrases in the content are what works for SEO. You can also apply a few engaging illustrations, photos, and hyperlinks.