Local search engine and listings company Just Dial’s stock closed 9 per cent higher on Friday at Rs 500.30, after hitting an intra-day high of Rs 549.85 on the BSE. The spike resulted from a newspaper report that said Google was in take over talks. Just Dial, in a clarification to BSE, has denied any such development.
Did you realize that Google organic searches capture 3x the search volume that of Google AdWords? This leaves the question to ponder at being why would someone pay for lead generation in a particular keyword if they could attain 3x the leads and impressions from that same keyword for free?
Search engine optimization (SEO) has long been an important strategy for business success, and it’s becoming more relevant. More people are ditching desktops and laptops in favor of mobile-only devices, and conversion rates on smartphones are 15 times higher from searches than as a result of social media recommendations. Need more convincing? Take a look at these statistics:
Trying new things can sometimes be frightening for paid search marketers, but columnist Brett Middleton argues that leaving your comfort zone is the key to differentiating your brand and obtaining qualified traffic.