At SEOmonitor, we had a lot of questions as to how to adapt our mission of supporting SEO agencies to acquire, manage, and retain more customers, to the context of a crisis. And we needed to act fast. So we started with understanding.
What follows is the story of how a couple of SEO agencies managed to weather the storm and what we can learn from them in a quest to show what post-pandemic agencies can look like. It involves customer research, experiments, a lot of data aggregation, and changes in roles that are here to stay.