Looking for new ways to improve the effectiveness of your online marketing strategy? Your overall brand messaging is important – but it can also come down to the specific words you use, with certain terms and phrases shown to improve audience response, and trigger consumer action.
Learn how to optimize your search marketing tactics to outrank your competition and win traffic and leads in 2019 by the SEM experts
How has 2018’s Google search algorithm updates affected your business this year?
Did you know there’s been nine confirmed Google updates (so far) this year? Three of these were ‘core’ updates and two specifically affected how mobile sites are indexed and presented to users through usability and design.
You know what’s essential to finding success with content marketing?
Building your online presence strategically and consistently.
As you construct your content foundation, your authority grows. As your authority grows, people’s trust in you grows, too.
As we all know, trust leads to engagement. Engagement leads to:
Today, consumers buy toiletries with the click of a mouse; browse desired items across the web using image-recognition software; and celebrate how they needn’t even leave the house — unless they want to: Where shoppers once visited exclusive boutiques, even the designer goods those boutiques sell can now be delivered straight to their doorstep.
Wouldn’t it be great if you could automate tedious marketing tasks and save your valuable time?
By using the right automation tools, you can avoid boring repetitive tasks while spending more time on what matters to your business.
Now don’t worry if you’re on a tight budget. There are tons of free automation tools to help you improve online marketing, thanks to WordPress.
The way I see it, marketing and advertising strategies can be split into two main categories: long-term and short-term.
Short-term strategies are ideal if you need to build traffic or sales quickly; for a set amount of money, you can place and ad or distribute a message that leads to an immediate, but finite influx of new interested customers. Long-term strategies, on the other hand, require more investment—both in time and in money.