One of the most common pieces of advice to increase website traffic is to “create great content on a regular basis”. Even I have said the same in the past. It makes sense. High-quality, relevant content is a key component in bringing visitors to your site and the reason why content marketing has been all the rage these past years. Plus, with its history as a blogging platform, WordPress is perfectly suited to build content-centered websites. However, content creation has its own set of challenges, the biggest of which: finding the time. In fact, in a 2015 survey lack of time beat strategy, distribution, budget, and others as the biggest challenge for marketers in producing content.
Websites are a means of making money. That being said, most websites aren’t good at making money. If yours isn’t getting the job done, why not? What’s stopping your website from being successful? I’ve got 11 potential reasons for you:
We all know how important it is to keep in touch with clients on a regular basis to nurture and retain them to keep buying from you. put up your hand if you are guilty of starting a weekly newsletter, all with good intentions to keep writing and publishing only to struggle to get the first one out and have it fall by the wayside at issue two or three.
Let’s face it, who has 3 to 5 or more hours a month to sit down and dream up good content to write on a regular basis? Running the businesses and working with clients gets in the way and no one I know (let alone me) wants to spend a Sunday tapping out well written prose to send to clients to keep in touch, possibly with a touch of guilt at putting aside an activity which is so important.
This lead me to find an easier way to create a regular newsletter in less than 30 minutes a week. Don’t believe me? Then, try this and tell me I’m wrong.
Set Up The Tools And Process For The Weekly Newsletter
It is a prerequisite to have a WordPress website. You can probably hack these steps for other website and newsletter platforms, but WordPress has some inbuilt features and plugins that make the process so simple and effortless.
- Install and configure Newsletter Plugin
- Create an email capture form on website with the Newsletter Plugin
- Install and configure Quick Redirects Plugin
- From your dashboard go to “Tools”and drag the “Press This” link to your Bookmarks in your browser
- Set up content curation methods to receive content published from other sources that you can potentially use in your newsletter AND is high quality and of real value to your subscribers. NOTE: Do not use content from your direct competitors! After all you don’t want to be sending your hard won customers across town. The articles should be related to your industry and your customers interests.
- Set up a unique email address or inbox rules to receive this content. This prevents the articles and news getting lost in your day to day mail.
- Schedule a 30 minute time slot once a week (or 6 minutes a day) to skim through the articles and content you have received and using the process below, select the best ones for your newsletter.
Once you have set the system up on your WordPress Website you are ready to go.
Creating Your Weekly Newsletter
- Using “Press This” bookmark create posts from articles you and your clients may be interested in
- Add a “Featured Image”, ideally from the original article
- Check the excerpt text and format if required
- Add “Categories” and “Tags”
- Set the Quick Page/Post Redirect Link URL to the source URL of the article
- Tick “Make Redirect Active”
- Tick “Open in a new window” if you want the visitor to keep your website open
- Set “Type of Redirect” to “301 Permanent”
- Schedule the publish date in advance so that you publish an article each day before the newsletter is due
Helpful Apps To Get Your Weekly Newsletter Content Automatically
- Google Alerts
- Social Media Posts (Facebook, Twitter, LinkedIn)
- Subscribe to Newsletters and RSS Feeds
Let us know how you go with your newsletter. If you have any improvements, comments or catches leave a comment below. This process is so simple to implement and you also can have a weekly newsletter with a very small amount of effort.
If you need a hand to set it up, sing out and we’ll be more than happy to assist.
WordCamp Auckland 2017 Presentation
Any small business with a website will know the struggles of getting the right content to have a nice circulation of visitors and customers. You’ve heard of the usual tips for content creation and SEO, but you’ve probably not yet taken the real dive into the pool of wisdom that is Google Think Insights.
You’ve likely not heard of Think Insights, one of Google’s more specialised projects which focuses on offering consumer trends, statistics, research, and infographics for whoever wants to be hailed as the expert in their specific field. This is quite an effective and multifaceted tool, so let’s take a look at what it can actually do for us.
1. Find out What People Want With Google Think Insights
Regardless of your product or service, you want people to visit you because you have what they’re looking for – so what is it? Google Think Insights regularly updates you on both consumer trends as well as what types of information are of interest and in what form – just check out the articles relevant to your specific field.
2. Understand How Your Visitors Think
This might sound quite complicated, but it doesn’t have to be – you don’t have to delve deep into the psyche of your potential customers just to get some basic knowledge. Think Insight will let you know interesting statistics that can get you far, such as for example whether a store should focus on advertising a popular brand or just any product regardless of brand.
3. Know Who Your Visitors Are
To create content you first need to know who is going to read it. Are you getting regular traffic from the same visitors, or are you focusing on people stumbling on your site through Internet searches on relevant topics? Do people visit your site through mobile devices when on the go, or do they go through their home PC?
4. Get Inspiration in Developing Your Content With Google Think Insights
Through Google Think Insights you can learn from masters, with great ideas and inspiration from people who made it big. Read about their story and about what they did right and wrong – just always remember that the Internet is ever changing, and what worked a short while ago sometimes stops working with no warning whatsoever.
5. What Makes a Visitor into a Customer?
This is the one topic that causes a lot of confusion for many online content creators. As you know, you’re always having a product – no matter if that product is an online sale, a service, or getting someone to visit your physical store. But what makes a random visitor to your website become an actual customer? Are you putting out the right messages to make that happen?
There’s a multitude of things Google Think Insights can help you with, too much to cover in a single article. I recommend you simply check out Google Think Insights and see for yourself – it’s definitely a unique pool of free wisdom on the net.