What changes are ahead for SEO in 2016? From the rise of social search to a shift in who enters the field, columnist Benjamin Spiegel predicts what we should expect to see. In the world of SEO, 2015 was relatively quiet. Sure, search marketers had a plethora of algorithm updates, constantly evolving snippets, instant answers and ever-changing metrics to contend with, but SEO practitioners are used to that pace of change. However, with conversations in the first quarter of this year still swirling around ad blocking and earned versus owned media, I believe that going forward, 2016 will be a very exciting year for SEOs.Based on my own experience and client comments and feedback, I foresee a couple of major shifts occurring.
Prep yourself for this year’s changes with these 16 trends that will shape the digital marketing scene in 2016. The holidays are wrapped up and the new year is just beginning, meaning focus in your marketing department has likely shifted from cookie-baking contests back to online user cookie tracking. Over the past 12 months, we saw many of the predicted trends from 2015 come to life in brand campaigns and marketing activities around the web. Prep yourself for this year’s changes with these 16 trends that will shape the digital marketing scene in 2016.
Google AdWords which is a well known form of Pay Per Click Marketing can be an excellent method of generating traffic to your website resulting in leads and sales. The benefits of using a paid traffic medium is the ability to appear on page one of Google search results relevant to peoples search queries. Ads give the ability to target users highly relevant to their searches. They are simple to track and measure the Return On Investment with the ability to modify and change quickly with a potential reach to millions of people, or to laser target to a very small group of qualified prospects in a defined local area.
The following presentation gives an introduction to Mastering Google Adwords, with a list of resources and further reading to become expert in the field.
Adwords Topic Covered
- Pay Per Click Advertising
- Ad Chanels
- Ad Campaigns
- Keyword Targeting
- Language & Location
- Ad Formats
- Ad Extensions
- Quality Score
Google Adwords Set Up And Management
If you would like advice or assistance setting up a Google Adwords Account, Campaigns and Ads please feel free to enquire.
We professionally manage accounts for clients to ensure they are able to maximise their return on investment and rapidly grow their business leads, sales and profitability.