Facebook wants to help mobile app developers strike a balance between pushing people to use their apps and not coming across as too pushy.
On Tuesday, Facebook officially rolled out a way for mobile app developers to aim push notifications at specific segments of their audiences based on specific things people do in their apps — such as searching for a hotel room in New York City during Thanksgiving weekend, checking out a particular pair of shoes or adding those shoes to a shopping cart without completing the purchase — and deep-link to the relevant section in an app so people can pick up where they left off.
