When the internet was beginning to be commercially adopted in the early 1990s, few predicted how it would completely overhaul the marketing industry over the next two decades. Ingenious search engines that navigate a plethora of budding websites, along with the first online display and search ads, marked a drastic turn of marketing dynamics as individuals’ active search behavior allowed for much more relevant and efficient ad delivery.
Monitoring the competition’s content marketing efforts is an essential step for brands developing their own content marketing strategy. Finding out what works for a competitor allows brands to gain insights about the type of content their audience might also respond to and their needs.
Despite what marketers may think, the way into a millennial’s wallet goes beyond employing such strategies as the use of trendy colors and Instagram-worthy photos.
Who are these millennials, anyway? The Wall Street Journal has called them “a group of people who are building major companies, altering the way we work and live and challenging long-held notions of family and society.” But the Journal also (last year) berated itself for treating them “like an alien species” by describing them with too many “snotty” remarks.
If you’re just starting out or have recently launched, it’s obvious that you don’t have millions of dollars in your marketing budget. You can also have an amazing product or service, but if you’re not getting it in front of the right people, you’re dead. The old saying build it and they will come, unfortunately doesn’t work. The good news is that with the right strategy, you can market to your consumers with the right messages in the right marketing channels at the right time.
I’m interested in taking my personal brand in a new direction. What should I do first, especially if I want to bring my current following with me?
These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
A few compelling pieces of content with wide reach, and a consistent approach, will work to their advantage. The evolution of marketing is scary. It seems that whenever we tried to adapt to consumers’ tastes and preferences, they changed. One of the most powerful trends that has stayed out of this evolution is the emergence of content marketing. The trend of content marketing has become so widespread that over 85 per cent marketers are using it to gain customer attention and generate more sales.