Businesses of any size can take advantage of content marketing. Whether you need help researching keywords, scheduling blog posts or analyzing your web traffic, there’s a tool out there to keep you on track. We’ve rounded up a list of resources that will improve your content marketing, including many free options.
To stay ahead of the curve on industry trends, it is crucial to analyze how your money is being budgeted. Flexibility can be beneficial, especially when a new trend emerges and more money can be distributed towards it to ensure maximum effectiveness. The rise of influencer marketing is an example of a booming trend that companies quickly began putting more of their budget towards.
Small businesses may not have a big budget for marketing, but the need for building email lists, tracking online visibility and sharing engaging content across social media channels is hugely important for increasing brand awareness and growing the company.