COVID-19 is having an ongoing and detrimental impact on online marketing. Many brands are going through a lean phase, wherein they know their target audience isn’t interested in engaging with them right now.
Unfortunately, no one has a marketing playbook for a pandemic yet.
When the internet was beginning to be commercially adopted in the early 1990s, few predicted how it would completely overhaul the marketing industry over the next two decades. Ingenious search engines that navigate a plethora of budding websites, along with the first online display and search ads, marked a drastic turn of marketing dynamics as individuals’ active search behavior allowed for much more relevant and efficient ad delivery.
by Support
This is a very frustrating area of SEO and Google’s guidelines.
You are absolutely correct that Google considers links gained from influencer marketing to be “paid” and expects you to have the influencer place nofollow on them.
But I think this is ridiculous.
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If your business is to have any hope of competing with the established players in your market, you will need to develop an effective marketing strategy. Good marketing is about much more than simply throwing money at the problem; you need to think about how you can most efficiently use whatever budget you have to reach the widest audience possible.
by Support
There’s one thing for sure in the online marketing world: change.
It’s constantly reinventing, recycling and regenerating into the next phase.
Right when marketing starts to show its wrinkles, in comes a splash from the fountain of youth or some secret anti-aging potion. And a new cycle starts; and marketers scramble for the road map, the recipe and the answers to staying relevant
by Support
Catchy jingles, front-and-center product placement beneath boldly emblazoned brand logos, and impossibly gorgeous actors posing beside their latest purchase—it’s easy to tell when you’re watching an ad, right?
Maybe not so much anymore.
Do you run a business and are either considering revamping or creating a website?
THEN STOP!!
Don’t go any further before you read this…
Imagine opening your email first thing when you or your staff get to work and having double or triple the amount of leads you are currently getting now.
Download this FREE E-book to learn how simple it is.