After the initial buzz, interest in LinkedIn leveled out. And then last February, its stock price actually took a plunge to a three-year low of $102.89. That was more than a 46 percent drop, and it went on to cost the company $11 billion in value.
Contributor AJ Wilcox discusses what kinds of businesses should be advertising on LinkedIn and those that should probably avoid the platform altogether.
All too often, I hear two complaints about LinkedIn Ads:
It’s too expensive.
It doesn’t work.
Finally, conversion tracking has come to LinkedIn. You can now track how many of your sponsored content and text ads on LinkedIn are leading to conversions.
Marketers have been eagerly waiting for conversion tracking for a long time. Conversion tracking started rolling out to about 200 accounts in July, as detailed by Clix Marketing. But now it’s available to everyone.
I value LinkedIn more than any other website. I would gladly give up access to Facebook, Twitter, or my vice, Reddit, before I would let go of LinkedIn. Whenever I mention this, people think I’m crazy. You might be thinking that right now. Well, it’s probably because you’re not taking advantage of everything that LinkedIn can do for you or your business. Time to level up.
It feels good to grow your LinkedIn network. It’s satisfying to see your first-degree connection count climbing. Most of us want to add more LinkedIn connections — not lose the ones we’ve got! But sometimes it makes sense to prune the rosebush and snip some of your LinkedIn connections.
Last week, LinkedIn celebrated its thirteenth birthday. It’s officially a teenager. With more than 414 million users, it’s the largest professional social network. And, getting bigger by the day – making it the biggest pool of talent online too. When it comes to LinkedIn, we’re all little fishes in a big pond. Which means, if you want to be contacted about great business and career opportunities through LinkedIn, you need to stand out. However, that’s where many users are making a critical mistake.
99% of Users Fail To Optimize Their Profile
Most of LinkedIn’s members don’t know how to optimize the content of their profile so they can be found. It all comes down to putting in A) the right words, and B) the right amount of words. Here’s why…