A couple weeks ago, I asked my 2,500-plus LinkedIn connections for do’s, don’ts and other tips about successfully using that social networking platform, which has achieved an impressive return to prominence in recent months. Dozens of suggestions flew in as comments on my call-for-submissions posts, via direct messages on the site or into my Adweek inbox.
It’s a truism: the more active you are in using LinkedIn, the stronger your thought leadership becomes, and the more connection requests you’ll receive from other professionals.
There are several heavy tomes devoted to the art of mastering LinkedIn, but the platform’s latest facelift could make it easier to show off your expertise to others.
LinkedIn is both a networking site and a skills and advice sharing platform, and entrepreneurs and business owners have spent a significant amount of time trying to crack the code for great professional posts that others will actually read there. A new desktop version of the platform, released globally over the coming weeks, aims to streamline the offer and make it easier for audiences to stumble across this kind of content.
While not as hip as Snapchat, it’s likely more important for your company’s success.
Want more business? Then you need LinkedIn. It may not be as huge as Facebook, or as hip as Snapchat, but LinkedIn is the social network where business gets done. Here are a few stats to prove it:
Do you want to improve your LinkedIn ads?
Have you thought about running split tests (A/B tests) to see what your audience responds to?
Optimizing your LinkedIn Sponsored Content campaigns can help you better reach the people who matter most to your business.
In this article, you’ll discover five split testing tactics for LinkedIn ads.
The ranks of part-time freelancers are swelling, particularly among younger workers in expensive cities.