Twitter, Facebook, Instagram, and LinkedIn have been the quad frontrunners for our time and attention and effort for nearly five years now. And yet LinkedIn, the career network, may possess the possibility for the most tremendous growth and ROI through content marketing. If you aren’t yet using the platform to find leads, it’s high time to start – a recent report found that 94% of B2B influencers are creating content on LinkedIn.
Earlier this week I edited a story by my colleague Cory Fernandez, who asked a few ex-recruiters how they scoped out job candidates on social media. One thing he learned caught my eye: “Don’t go overboard customizing your LinkedIn. Unlike Twitter or Instagram, the professional network isn’t the place to post inspirational quotes or use … Continue reading “5 things you are doing wrong on LinkedIn”
The digital world can be an impersonal one. If you want opportunities to come your way, you need to make it personal.
The greater the emotional connection you make, the more likely people will take an interest in you and you will snag opportunities. The more human you act, the more people will gravitate to you. Here are six opportunities you can leverage to humanize your LinkedIn profile and standout:
The ranks of part-time freelancers are swelling, particularly among younger workers in expensive cities.
Finally, conversion tracking has come to LinkedIn. You can now track how many of your sponsored content and text ads on LinkedIn are leading to conversions.
Marketers have been eagerly waiting for conversion tracking for a long time. Conversion tracking started rolling out to about 200 accounts in July, as detailed by Clix Marketing. But now it’s available to everyone.