As an SEO professional, there might not be a better feeling than seeing a backlink to your site published on a high authority website, particularly when that link is the result of your manual outreach efforts.
When it comes to building an online presence, many brands still believe they can take the easy way out.
Although the icky days of black hat SEO and link stuffed copy have gone the way of the dinosaurs, it’s not uncommon for a new or budding company (still) to think they’ll succeed by rattling off cheap, backlink-stuffed online content.
So it happened. Google finally released Penguin 4.0 — the last Penguin update of its kind, as it now processes in real time as a part of Google’s core ranking algorithm.
In this post, I want to take a look at what Penguin is, how this update affects the SEO community as a whole and how the brave and the bold can continue to safely improve their organic visibility without fear of repercussions from punitive search engine algorithms.
Link building is one of the most effective ways to improve your rankings in search engines, passing authority to your domain and making your site seem more trustworthy to Google. But link building isn’t nearly as simple as it used to be, and if you want any hope of earning top rankings in search engines, you’ll need a solid strategy directing your efforts.
In an April 2016 article on Moz by Kristina Kledzik, “How Long Does it Take for Link Building to Impact Rankings,” the author posits that new links take about 10 weeks to have an impact. Our findings show the exact opposite: High-end link building has an immediate and persistent positive impact. I’ll explain further and share our data here.
Link building remains the cornerstone of most search engine optimization efforts. According to Moz’s “2015 Search Engine Ranking Factors Study,” links have the strongest association with higher search rankings of all the (known) attributes used by Google in its core ranking algorithm.
But one of the most common issues for small businesses is the struggle to build quality links. Lacking unfamiliarity with current SEO best practices, many small firms still fall for the infamous black hat tactics to get links.