Getting started with keyword research can be extremely overwhelming. There are many options and different routes to take, but many can just confuse business owners even more. Knowing which terms and topics to focus on could be the difference between creating compelling content or falling short. In this video, I cover the basics of keyword research, some popular free tools, and I walk through of our free keyword research template.
Keyword research is one of the most talked about topics in SEO. It has such a major impact on what you’re trying to rank for that it may seem overwhelming at times.
Whilst so much SEO strategies are often focused on ranking sites for competitive keywords relating to their service or product offering, there is often a hugely overlooked ROI in local SEO. Despite relatively lower search volumes, local searches often carry a lot more intent and can deliver traffic to your site that is far more likely to convert.
Keyword research is often the first thing you do when planning a new SEO campaign (or auditing an older one). It provides the skeletal framework for a campaign, and for years has been a mainstay tool in the SEO expert’s belt. But over the past five years or so, keyword research has undergone some interesting evolutions, becoming less relevant in some ways and fundamentally changing in others.