If you’re on a first date, nothing will impress your romantic interest more than your Instagram Analytics expertise. Okay, maybe not, but if you’re running social media for a brand, Instagram analytics is something you’re going to need to pay attention to.
You put a lot of time and effort into your Instagram strategy, and want to see where these efforts are paying off. This will let you reflect on what tactics and content work for you, and then you can use this information to plan future campaigns. What kinds of things did your Instagram followers respond to? How do your Instagram videos do? What hashtags work best for your brand? These are all questions that can be answered with the help of Instagram analytics.