Apple CEO Tim Cook took a bold and public stance this week against the FBI’s request to decrypt an iPhone belonging to one of the San Bernardino shooters.
Cook’s open letter won him a lot of support from Apple customers and Silicon Valley executives alike, who appreciated his unequivocal support of user privacy. But when Google CEO Sundar Pichai finally responded on Twitter, hours later, his support for Cook and Apple’s stance was … muted, to say the least.
Any small business with a website will know the struggles of getting the right content to have a nice circulation of visitors and customers. You’ve heard of the usual tips for content creation and SEO, but you’ve probably not yet taken the real dive into the pool of wisdom that is Google Think Insights.
You’ve likely not heard of Think Insights, one of Google’s more specialised projects which focuses on offering consumer trends, statistics, research, and infographics for whoever wants to be hailed as the expert in their specific field. This is quite an effective and multifaceted tool, so let’s take a look at what it can actually do for us.
Regardless of your product or service, you want people to visit you because you have what they’re looking for – so what is it? Google Think Insights regularly updates you on both consumer trends as well as what types of information are of interest and in what form – just check out the articles relevant to your specific field.
This might sound quite complicated, but it doesn’t have to be – you don’t have to delve deep into the psyche of your potential customers just to get some basic knowledge. Think Insight will let you know interesting statistics that can get you far, such as for example whether a store should focus on advertising a popular brand or just any product regardless of brand.
To create content you first need to know who is going to read it. Are you getting regular traffic from the same visitors, or are you focusing on people stumbling on your site through Internet searches on relevant topics? Do people visit your site through mobile devices when on the go, or do they go through their home PC?
Through Google Think Insights you can learn from masters, with great ideas and inspiration from people who made it big. Read about their story and about what they did right and wrong – just always remember that the Internet is ever changing, and what worked a short while ago sometimes stops working with no warning whatsoever.
This is the one topic that causes a lot of confusion for many online content creators. As you know, you’re always having a product – no matter if that product is an online sale, a service, or getting someone to visit your physical store. But what makes a random visitor to your website become an actual customer? Are you putting out the right messages to make that happen?
There’s a multitude of things Google Think Insights can help you with, too much to cover in a single article. I recommend you simply check out Google Think Insights and see for yourself – it’s definitely a unique pool of free wisdom on the net.
I bet you have wondered “how to get more traffic to your website” at some point. You may be doing all the right things as far as optimising your page for the search engines, but still languishing on page 3 or more of the search results (and lets face it, if you are not on page one, it as good as not being optimised at all because very few people click to the next page of search results)?
It does take time to crawl up to page one, depending on the search term you are optimising for and what your competitors are doing to optimise their web pages. You can accelerate this process by repurposing or leveraging your content and getting other places to to do your search optimisation for you for FREE.
The video below is in response to an email I received from a client who is doing a great job of optimising each page on her site with the WordPress SEO Plugin By Yoast and has seen excellent results, but still struggling to slip into page one of Google search. She asked for advice on how to get more traffic to your website and what else she could do to expedite her search rankings.
If you have a question, comment or have a suggestion to add on the topic of how to get more traffic to your website or a content strategy repurposing, leave it below. There will be more videos and content like this and your ideas may spark another video to help you get more from your website marketing efforts.
NB This transcription is an unedited copy provided by Google’s Transcription Service and contains words and phrases that phoenetically sound right but are the wrong word. Just have a laugh until I get to editing it.
Have you wondered how to get people to know of your blog or website existence, so when you write a post or an article you actually get visitors to your site?
If you don’t have squillions to spend on Google Adwords, magazine or newspaper ads, yellow pages or you don’t know anyone to affiliate with to send an email out to the millions of people on their lists inviting them to your site, then this may be the answer.
All you need is a WordPress site, watch this video and add the ping urls to the Update Services in the Writing Settings, and Save. From now on every time you publish a post on your blog it ‘pings’ out and ‘indexes’ in the search engines.
If you like this, have additional advice to add to this, or have a question, please leave a comment below. And send it out to FaceBook or Twitter by clicking on the Sharing Icons below
