Previously “webmaster tools” the Google Console is for your website administrator and SEO expert. This is to verify your website to Google for submission for the search index. In short, you need this to get your website on the search engine. Google has a stranglehold on the market at 63.4% market share, this means search marketers are constantly keeping up. Which means if you are not working with one, its on you to get your business discoverable on Google.
Organic search is still one of the best ways to drive traffic to your website. Having your site positioned in front of users at the very moment they search is hugely powerful. From helping drive brand awareness to building engagement and driving conversions — there is nothing as satisfying as ranking your content in organic search.
Google is setting up yet another campaign to push the Google Assistant. This time around, the company is teaming up with T-Mobile to install experimental demos in signature T-Mobile stores in Chicago and San Francisco for three months.
Google launched a new page that makes it easier for users to stop it from tracking everything you do online. (It knows a lot of what you do. Check out our guide that shows how to download everything Google knows about you for some insight.) The changes are part of Google’s effort to meet new European General Data Protection Regulations, but anyone in the world can use the tools to stop Google from logging web activity, location history, device information, voice commands sent to Google Assistant, YouTube Search history and more.
Google will soon boost news articles in search results for individuals who are paying subscribers of those publications.
Bloomberg reports that Google is making this change in an effort to assist publications with finding and retaining paying subscribers. In addition, Google will reportedly share search data which shows who is most likely to pay for content.
Google is testing its own version of the stories feature popularized by apps like Instagram and Snapchat.
Called AMP stories, this new format will allow publishers to post tap-through pieces that can be linked to from anywhere else on the web. That’s where AMP stories sets itself apart. Unlike Instagram and Snapchat, where stories must be viewed within their ecosystems, AMP stories are just like any other piece of content on the internet.