Rand Fishkin shocked us all on November 13 onstage at SMX East in NYC. I heard audible gasps at some slides – the anxiety climbing up our throats as he made his undeniable argument. Google is no longer “everyone’s search engine,” Fishkin asserted. They’re now “everyone’s competitor.”
It’s typically a good thing when you find out your website is ranking for a keyword you’ve been targeting, right?
But what happens when, upon further investigation, you learn that the page you wanted to rank for a particular keyword isn’t the page that Google wanted to rank? (And that it’s another page on your site altogether?)
Remember when Google introduced that giant model automotive ad format to advertisers a few years ago? Well, it appears the format might be expanding to more verticals.
What they look like. A version of this format with a carousel of images was spotted on mobile by Search Engine Land columnist Glenn Gabe, who heads G-Squared Interactive. The ad, for Nike, appeared on a non-brand query for “what are the best running sneakers.”
Google provides a number of free tools that seamlessly integrate with Jetpack-powered WordPress websites. These tools can help you deliver even better experiences to your website visitors.
In turn, this can position you to accomplish your long and short-term goals, whether they’re increasing your site engagement, boosting your conversion rate, or successfully reaching a new audience segment.
Google is more than just a platform we use to drive traffic. It’s also one of the most important tools digital marketers and SEOs have at their fingertips. Whether I’m prospecting links or researching for my next piece of content, Google is vital to all I do. But just doing broad searches rarely delivers the results I want. That’s where search engine operators come in.
As part of a long term plan to push the web to adopt HTTPS encryption, Google Chrome is now marking all plain HTTP sites as “not secure,” as of July 24, 2018, with the release of Chrome 68. Previously, the “not secure” warning was hidden behind the security indicator in the URL bar. That warning has become more prominent with the release of Chrome 68. The browser now immediately displays the “Not secure” message in the omnibox for all HTTP pages. Today Google announced a time frame for eventually marking HTTP sites with a red “not secure” warning.