Google is partnering with big brands in a new program called Google Shopping Actions. Google will receive a percentage of each sale from listings in Google’s organic search listings. The new program was announced by Daniel Alegre, President for Retail and Shopping at Google via an exclusive news report at Reuters. This program affects Google’s organic search for desktop, mobile, Google Voice Assistant and the Google Express shopping app.
We are often asked by our clients if we can use Google Shopping or paid search to push particular products or product groups.
There are a number of reasons why they might want to do this. They might have high stock levels of a particular product; some ranges might be out of date, and they wish to sell off remaining stock; or perhaps a product is not selling as well as they had hoped, and they wish to boost the sales.