Google has fixed a bug where Google Ads were overreporting conversions between November 11 at 12:01 AM PST through November 20 at 11:59 PM PST. This specifically impacted advertisers using non-last click attribution models and impacted reports in all Google Ads interfaces, including any report data downloaded via the AdWords API, Google Ads API and Google Ads scripts.
Of all of the technical aspects of PPC, none confounds both pros and novices more than bid strategy.
This is partly because there are so many bid strategy options in Google Ads, each with its own nuances.
Even when you think you understand how they work based on their descriptions, that doesn’t always translate into how they work in practice. As a result, you’re never entirely sure of your footing.
Keep calm and carry on with your PPC campaigns despite recent changes in the SERP layout, urges columnist Kevin Ryan.
Google is changing the way search ads will appear in results pages. As Search Engine Land reported, most of the search ads appearing in the right rail will be going away or changing.
Any change in how search ads appear will have an effect on performance, but there’s no reason to panic.