Gmail started rolling out support for CSS media queries across its email clients around midnight last night, following through on the September 14 announcement that it would support responsive design later in the month. With these media queries, email designers will be able to specify different display styles based on things like width, screen resolution and rotation. We’ll talk about the ramifications of this move in a second, but we should take a moment to recognize how wonderfully strange that initial announcement was.
Gmail Ads are one of the more intriguing opportunities Google has given advertisers to reach people where they spend a lot of their time online–in their inboxes. I’ve been obsessed with mastering them lately and today I’m going to reveal what I’ve learned.
What are Gmail Ads? Gmail ads target users based on the account activity of their personal Gmail accounts and appear within the Promotions tab. Formerly known as Gmail Sponsored Promotions, they’ve been around since 2013 and finally became available to all advertisers (for the second time, no less) in 2015.