Delphi Forums, one of the first, started in 1983. Forums provided an early version of social marketing, gathering together others to discuss common interests and causes. While Delphi still exists today, most forums don’t. They are difficult to grow and maintain high levels of engagement from members. Think about it — those who start forums are asking potential and current members to spend time each day doing something they don’t normally do, which is going into the forum on a separate site and engage in conversation. Not easy.
ARE you sick of endless food photos, political rants or gym selfies polluting your news feed?
Facebook has introduced a new feature that lets you press the ‘snooze button’ on any annoying Facebook friends, pages or groups for when you just can’t deal.
Over the past decade, the marketplace has undergone fundamental change. However many firms still haven’t adapted to the new ways buyers find and select their professional services providers. Even firms that have embraced marketing technology and content marketing can struggle to deliver a cohesive, well-coordinated marketing program.
A social media presence is no longer an optional part of running a small business; it’s an absolute necessity. Facebook, Instagram and other popular forums are as important, if not more so, to a company’s marketing as is television ads and sponsoring local events. But that’s still a lesson some small-business owners are learning.
This is the fourth installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four” of social media: Twitter, LinkedIn, Facebook and Instagram. Catch up on the first, second and third installments, and stay tuned for the final Instagram installment. Share your own favorite tips in the comments—we’d love to hear from you.
Content marketing is an arms race.
The competition for attention on Facebook is intense, and seems to grow more heated every day. Just because somebody is following your brand on the site doesn’t mean they’ll automatically engage with your content.