by Support
Facebook has announced a series of new features that expand the ways users share and connect with music.
In a throwback to MySpace, Facebook will soon allow users to add songs to their profile page.
Users will be able to pin a song to the top of their profile page, as well as curate a collection of songs in a dedicated music section.
by Support
Remember before the Cambridge Analytica scandal when brands and publishers were worried about Facebook’s News Feed changes? Here’s a refresher from Facebook’s official post back in January, “Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses.
by Support
A social media presence is no longer an optional part of running a small business; it’s an absolute necessity. Facebook, Instagram and other popular forums are as important, if not more so, to a company’s marketing as is television ads and sponsoring local events. But that’s still a lesson some small-business owners are learning.
by Support
Advertisers keep increasing investment in Facebook, third-quarter reports from Kenshoo and Merkle both found.
According to Kenshoo data released this week, advertisers on the campaign management platform increased spending on Facebook (including Instagram and Facebook Audience Network) by 45 percent year over year in Q3. Click-through rates across the Facebook ecosystem have steadily risen over the past three quarters, increasing by 14 percent year over year in Q3. Kenshoo attributes the higher engagement rates to more specialized ad types and better targeting.
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