Delphi Forums, one of the first, started in 1983. Forums provided an early version of social marketing, gathering together others to discuss common interests and causes. While Delphi still exists today, most forums don’t. They are difficult to grow and maintain high levels of engagement from members. Think about it — those who start forums are asking potential and current members to spend time each day doing something they don’t normally do, which is going into the forum on a separate site and engage in conversation. Not easy.
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