This is the fourth installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four” of social media: Twitter, LinkedIn, Facebook and Instagram. Catch up on the first, second and third installments, and stay tuned for the final Instagram installment. Share your own favorite tips in the comments—we’d love to hear from you.
Content marketing is an arms race.
The competition for attention on Facebook is intense, and seems to grow more heated every day. Just because somebody is following your brand on the site doesn’t mean they’ll automatically engage with your content.