Having a social media presence is extremely beneficial to your business. This has been proven through many successful campaigns, run by some of the biggest companies in the world. However, a social media presence is just as important for a smaller business. Your social media outlets can be used as a customer service platform, to grow your customer base, or to build customer loyalty. In this guide we introduce you to a range of proven strategies for social media success, allowing you to choose the one which suits you best.
We can learn a lot about people through how they use social media. For example, Twitter language can be used to predict the risk of dying from heart disease.
Analyses of Facebook updates show women tend to be warmer than men, but just as assertive, and people high in extraversion tend to express positive emotions, whereas those with neurotic tendencies are more likely to write about being lonely and depressed.
Many businesses set up shop on Facebook, Twitter, Instagram and other social networks in pursuit of new customers. Of course, the strategies they use to attract those customers differ, and some rise above the rest.
Here are eight companies that are doing social media right, examples of their campaigns along with some takeaways that you can apply to your own marketing efforts.