It’s natural to have confidence in your own approach to business growth. Confirmation bias encourages us to remain stagnant, and we sometimes follow advice from mentors without questioning it. But that confidence can lead you to keep making the same mistakes – especially when it comes to marketing automation.
I work with national brands and help them establish their digital strategy each and every year. The results I have obtained have always been in relation to three basic elements that I think everyone should know. If you apply them right and optimize how you use these methods, you’ll likely find yourself on a better path to success.
Over the past 17 years, I have encountered countless excuses as to why companies feel that digital marketing won’t work for them. All too often, companies fall into the trap of thinking that their business model is “too different” or “too unique” for internet marketing. In the following article, I will explain the top five reasons that digital marketing strategies fail and offer some suggestions as to how your company can avoid them.
Digital marketing today extends to every corner of the globe and businesses are using it in new and innovative ways to change how customers are served.
The automotive digital marketing space — an industry I’m particularly familiar with — provides a good example of the myriad of ways people now buy, sell and market cars around the world. The age-old scenario in the U.S. would typically involve consumers browsing inventory at a car dealership, getting input from friends and uncomfortably negotiating the price after a test drive.
Perhaps the one question I hear more than any other is, “Dad, what are we doing this weekend?” The second is: “Does my business really need digital marketing?”
While the answer to the former question varies, the latter does not — it is always, “Yes, you definitely need digital marketing.” The reason for that is simple: Digital marketing has changed the way people consume information.
As I look at my digital marketing calendar for the year ahead, I’m equally enthusiastic and challenged by how I’ll need to fine tune my company’s digital marketing platform in 2018. My past and current marketing efforts have helped me further brand recognition, increase online leads and establish my company as an authoritative resource in the home-care industry. Next year, I want to push our marketing efforts even further.