Following a career spanning decades in building, running and selling online businesses and agencies, I have now decided to turn my focus as a digital business expert to helping the multitude of small and medium niche agencies struggling in this over competitive industry.
As more and more users download ad blockers, digital marketers are adjusting their strategies accordingly.
This means more brands are steering away from low-ROI strategies and the kind of blatant self-promotion that only turns customers off (the reason many download ad blockers in the first place). Instead, think word-of-mouth marketing that allows customers to rely on the recommendations of their friends or shareable content that encourages natural promotion on social media.
Modern-day digital marketers are expected to be competent in a host of skills, including analytics, copywriting, creative direction, sales, digital media, and more. But unless you’re ready to invest tens of thousands of dollars and commit years of your life to get a degree in each discipline, you need a faster, more effective way to close the skills gap and keep yourself relevant in a changing market.
Experience can only take you so far — the dynamic nature of the world we live in has made specialized training a must.